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Argentina’s beef cattle herd has dropped to under $50$ million from $57$ million ten years ago in $1990.$ The animals are worth less, too: prices fell by over a third last year, before recovering slightly. Most local meat packers and processors are infinancial trouble, and recent years have seen a string of plant closures. The Beef Producers’ Association has now come up with a massive advertisement campaign calling upon Argentines to eat more beef - their “juicy, healthy, rotund, plate-filling” steaks. 

Which one of the following, if true, would contribute most to a failure of the campaign?

  1. There has been a change in consumer preference towards eating leaner meats like chicken and fish.
  2. Prices of imported beef have been increasing, thus making locally grown beef more competitive in terms of pricing.
  3. The inability to cross breed native cattle with improved varieties has not increased production to adequate levels.
  4. Animal rights pressure groups have come up rapidly, demanding better and humane treatment of farmyard animals like beef cattle.
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